What we do
Every ad platform takes credit for the same sale. Geniemix reads your daily ad spend and your daily sales, builds a marketing mix model from your own history, and estimates what each channel actually added, with an honest range around every number.
From that model it recommends how to split your budget, then checks each week how the plan is doing. Your team makes the changes; Geniemix never touches your ad accounts.
Who it's for
Direct-to-consumer brands and the agencies that run their ads, typically spending from about $20k a month across two or more channels such as Google Ads, Meta and TikTok.
How we work
- Read-only access, daily totals only. We don't read your customers' names, emails or addresses, and we don't put tracking on your site.
- Estimates, not guarantees. We show the range with each number, and say so when your data is too thin for a reliable answer.
- Your data stays yours. We never sell it, show it to other customers or use it to train anyone's AI.
The company behind it
Geniemix is built and run by OR Genie, a marketing analytics and optimisation company based in India. Alongside Geniemix, OR Genie builds custom marketing mix models for larger brands.
To talk to us, email info@orgenie.in.