Know what actually drove your sales.

Geniemix reads your ad spend and your sales, and every Monday tells you which channels earn their budget and where the next dollar should go.

Request accessSee the sample
In this example, the ad platforms claim more than they really drove. Geniemix checks each claim against real sales and recommends moving budget from Meta Retargeting to Instagram Prospecting, for about $409k more in sales this quarter on the same budget.

Works with the tools you already use

  • Google Ads
    • Facebook
    • Instagram
    via Meta Ads
  • TikTok
  • Shopify
  • Stripe
  • Offline & other (CSV)

The problem

Every platform takes credit for the same sale.

Google, Meta and TikTok each count the sales they touched. Add them up and you get more sales than you made. Budgets end up following claims, not results.

Platforms claimed$8.9M

Marketing really drove$5.8M

0%more than really happened.

One order, claimed by Google, Meta and TikTok at once. Across the sample, platforms claimed $8.9M in sales; marketing really drove $5.8M. The claims run 54% ahead of what happened.

With Geniemix, you know.

  • What actually drove sales.Not what each platform claims.
  • Who's over-claiming.And by how much, channel by channel.
  • Where the next dollar works.Before you spend it.
  • When more spend stops paying.The point where a channel is full.
  • What a different budget returns.Try it before you move a dollar.
  • Whether to trust the numbers.Every answer is checked on weeks it hasn't seen.

Every Monday

Three answers, not another dashboard.

One short read each week. Each answer comes with the number behind it.

$6.4Mfrom marketing, out of $14.9M in sales

The rest would have happened anyway. Here's each channel's share.

See it in the sample
  • Would have happened anyway$8.4M
  • Google Search$2.1M
  • Facebook Prospecting$1.2M
  • Instagram Prospecting$1.1M
  • Google PMax$820k
  • Others$1.2M
Of $14.9M in sales, $6.4M came from marketing; the rest would have happened anyway.

From answer to plan

It doesn't stop at a chart. It hands you a plan.

Set a budget and your limits. Geniemix recommends the split, explains each change, and once you approve it, tracks the plan week by week.

Q4 plan
  1. Draft
  2. Approved
  3. Tracking
  4. Report

Share the plan as a PDF with your team or your agency.

+$409kin sales this quarter, on the same budget
Weekly budget split, today and recommended. The sample plan moves weekly budget between channels for about $409k more in sales this quarter.

How it works

Up and running in an afternoon.

  1. 1

    Connect

    Link your ad accounts and your store. Read-only, about 10 minutes. Or upload a CSV.

    Google Ads · Facebook · Instagram · TikTok · Shopify · Stripe

  2. 2

    We build your model

    We learn how each channel moves your sales, including the delay and the point where more spend stops paying. Usually ready within a day.

  3. 3

    Get your Monday answer

    What changed, which channel to watch, and how your plan is pacing.

How the model works

Why you can trust it

Honest numbers, checked against reality.

  • Ranges, not false precision.

    Every number comes with a likely range. When we're less sure, we say so.

    A likely range on every number

  • Checked against reality.

    We hide recent weeks from the model and check it can predict them. You see the grade.

    Sample model: Excellent

  • No pixels, no personal data.

    We work from daily totals of spend and sales. Nothing about your customers leaves your store.

    Daily totals only

Built on marketing mix modeling, the method large brands pay consultancies for, run every week on your data.

How we handle your data How the model works

FAQ

Questions growth teams ask us

Still curious? We're happy to walk you through it.

Email us

See what your budget is really doing.

We're onboarding a small group of brands. We reply within one working day.

Or look around the sample first